What is good design?

Good design solves a problem. As a brand strategist that problem could be figuring out the best way to turn long chunks of words that might not get read, into something that feels more manageable to a reader. It could be fixing an image with a terrible background, or introducing a new brand color. It could be organizing homepage content in a way that makes audiences feel comfortable, or like they have arrived in the right place.

The ‘problem’ doesn’t need to be be complicated, or tediously abstract. They can be more nuanced challenges like helping people feel more understood or more seen, as who they are is reflected back to them by your brand. Good design is practical, it creates meaning on website homepages, and gives audiences direction and sense of purpose. It bridges the gap when words alone are not adequate to the task of describing complicated ideas. It let’s people know how they’re supposed to be feeling as they internalize your content.

Good design doesn’t take more time than it should. Don’t get me wrong. Good design takes time. Just not more time than it should. In my experience good design itself isn’t at the core of good creative. A good concept is. And that concept is usually, not always, but usually anchored in copy. And copy, value strategy, understanding the needs of the audience, these can take time to coalesce. By the time design is involved, it should be in response to copy. Which is a polite way of saying a lot of the design should be “figured out” conceptually before your snooty designer even has the chance to turn on their over-priced mac.

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In the new era, your primary work is the cultivate joy, peace and abundance within your own being. These are not rewards to be earned. They are creative tools to be used. By consciously generating these feelings within yourself, regardless of circumstances, you are broadcasting a frequency that commands the universe to match it. Your feeling state is the new currency. Your internal alignment is the new action plan. – Source Unknown

 

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“Complex PSYOPS don’t usually consist of a single narrative, they involve both a primary narrative and a counter narrative. People smart enough to resist the primary narrative will often gravitate to the counter narrative … both narratives are run by the same people, and constitute a well-crafted dialectical construct.”
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