Does design need to be over-the-top?
I’m going to start by saying I’m a design hack. A recovering business development guy, who always wanted to be a creative. I broke into Creative as a Bus. Dev. or salesguy. A source of almost constant agitation to our creative team, because of my “contributions” to client creative. As the salesguy, it was my […]
How to create a logo on-the-fly in CANVA!
When you create a logo fast, in CANVA you solve so many problems in one swift blow. How many companies have sat on the side-lines long past their expiration date waiting for their logo to be designed? This is a chronic strategic mistake I’m determined to help the world overcome. On some levels, “looking the […]
Your background validates your scene
How many times have you been scrolling through Instagram and seen some budding young fashion model exhibiting her latest high-style offering, only to be grossed out by the dirty dishes left in the sink, hanging out in the background. The indomitable Zoom teleconferencing service has caught on to this common short-coming by offering a feature […]
How to set up a custom aspect ratios in CANVA
Setting up custom aspect ratios in CANVA is so important because every design element you’ll need for your digital campaign is sized differently. Whether you’re creating a thumbnail for for your next twitter campaign, or YouTube video the aspect ratio will be different. This simple trick can be the difference between looking professional and clean, […]
What Is Search Engine Optimization?
Marketing Automation Is This.
Somewhere along your marketing journey you’ve probably heard the term “Marketing Automation” bandied about.
10 Ways to Fail at Inbound.
One of the things I like most about inbound marketing is how much sense it makes. As a long time marketer, I see inbound as the answer to many nagging marketing questions like “how can you sell someone something they don’t want to buy?” (Answer, you can’t.) Or “why would you even bother in the […]
Landing Pages that Convert.
I love a good landing page. Who doesn’t? Landing pages are the end of the line, the final destination on a journey that began with a keyword phrase and ended with an eBook or some other terrific offer. When done right, they’re concise and engaging. They generally have a payoff or solve a problem for […]